Event Recap: Simmons Crew #OptsOutside, Gives Thanks for the Beauty of Nature
At the 2015 Net Impact Conference, Recreational Equipment Inc. (REI) CEO Jerry Stritzke talked about his excitement and uncertainty about whether people would embrace his idea to #optoutside this Black Friday. He had recently announced that REI would be closed on the day after Thanksgiving this year. He encouraged people to flee the traditional consumerism … More Event Recap: Simmons Crew #OptsOutside, Gives Thanks for the Beauty of Nature